General > General Technical Chat
Why are companies doing this?
asmi:
I'm using parts from TI and ST quite often in my designs, and so I've subscribed to their news emails. Same goes for Digikey and Mouser. And every once in a while they mention a part that I find interesting. But once you follow the link to see if you can buy a few samples to play around with, I almost always see "out of stock". So what's the point in advertising a part which you can't buy anyways? I find it super annoying, but maybe that's just me? Is there a rhythm to this madness that simply escapes me? Who on Earth would ever design-in a part which seemingly only exists on paper and is otherwise unobtanium?
rstofer:
It's called 'vaporware' and is a commonly used marketing tool to see if there is any interest. It has been going on forever.
https://en.wikipedia.org/wiki/Vaporware
thm_w:
I'm sure if you are big enough they will either:
- give you production samples when they become available
- give you pre-production or engineering samples
and then there is the question of what percentage of their sales are through their site/digikey, and what percent are direct contracts to large manufacturers.
Nominal Animal:
--- Quote from: asmi on November 03, 2021, 08:57:19 pm ---I find it super annoying, but maybe that's just me?
--- End quote ---
I personally find clickbait titles much more annoying.
VK3DRB:
Yes, very annoying.
Texas Instruments, the world's leading ZERO STOCK company, is bait advertising. TI need to clean up their act by being honest and upfront with the engineering community. Unless they do, we as engineers have no way of knowing whether we should use one of their parts or go elsewhere. They are wasting our time.
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