With normal TV receivers & picture monitors, the normal cause of "burn in" could be caused by still images like test patterns, or more often, text, bright white lines on a dark background, large white geometric shapes, etc.
The most common cause in TV Broadcasting, however, was deliberate underscan.
Older TV tubes had pronounced rounded corners, so if they needed to display a correct 3:4 image, it was common to set the scans to "underscan" to achieve this (it was often provided as a switch function)
If, after being set in this manner for a long time, it was restored to "full scan", the burnt on image of the smaller raster would be evident as a sharply delineated area of lower brightness.
Until the 1980s, the default with no video input was for the TV/monitor horizontal & vertical scans to "free run" at close to the normal scan rates, & the display to remain visible, basically showing random noise instead of video.
If the scans were set to "underscan", it could still cause burn in.
Starting in that decade, TV sets were designed to display a black screen when video was lost.
Picture monitors did not, by default, do this.
When CRT based monitors were used with computers, the usual display was a black screen with white (or green) text displayed upon it.
As some text was common to many operations, the problem arose of that text burning in.
The computer would automatically generate the "screen saver" when "in standby", but not currently busy.