Mostly just race to the bottom modern corporate management BS. The Phillips ultra whatever do make nice light, warm when dimmed, etc. Closest to a real tungsten lamp I've ever seen, including one failing in under a month, in an open fixture, looked like a driver failure.
The GE HD bulbs ran hot and 75% died in under a year, they didn't even silicone the diffusers on good.
Most reliable I've seen were "Earth bulb", one of the first low cost options ($5 each), oldest I have are probably a decade old, some very high hour (noticably dim but still working), only one failure, recently, big heavy buck converter driver. Also the 100 watt equivalent Dollar Tree bulbs (hard to beat $1.25 for 1500 lumen 14 watts), I use those in utility/work areas to brighten them up, haven't killed one yet, even have a pair in an outdoor security light, only protected from direct rain, other than some yellowing of the diffusers they're fine 2 years later. Also being the linear regulator type they're dead quiet.