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Why is Apple obsessed with making products thinner and lighter?

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aqarwaen:
I don't get it Why is Apple obsessed with making products thinner and lighter?
why not just make macbooks what are decently thick and not so light?
seriously why Why is Apple obsessed with making products thinner and lighter,also making their products overheat or thermo throttle cuse they are to think or light for decent cooling.
I mean would not stopp buying them if Apple was more focused on performance,instead making them so lighter and thinner with each new generation

jonpaul:
we travel  most the time, every oz of stuff adds up...iPad, 2 x iPhone, laptop. All are hauled in the flight carryon, and some everyday.

Even a few mm extra thickness is noticeable.

j

coppice:
Have you had a job where you travel a lot, not using your own car, and have a lug a notebook around all the time? It quickly makes you want a really compact and light notebook, even if sitting down to do actual work makes you want something with a large screen.

hexreader:
Some people like luxury+style and are willing to pay extra to get it

Some people prefer utility and/or have a limited budget.

Different products for different markets.

tom66:
I like having a thinner phone; it's more comfortable in my pocket. 

I wouldn't use a Macbook Air though.  Fanless or thermally constrained laptops are a bad idea for my workloads.  But perhaps it's not intended for that kind of application.

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