I am having a tough time understanding what model of distribution/licensing Windows 10 is trying to accomplish. Is it free like Google and now MacOS? Is it freemium? Is it still pay to use? Will it nag me to activate or pay if I install on my own hardware?
Reason I ask is.... I just downloaded a copy of Windows 10 Edition.iso to install on a laptop that had a dead SSD. I made a bootable USB key with Win10 using my Ubuntu machine with a "WoeUSB" fork. I was able to boot the laptop, install Win10 and everything seems to be working.
For fun, I also made a VM in VirtualBox on my Ubuntu system, mounted the ISO and installed it there. By the way, I had to tell VirtualBox it was "Other Windows (64-bit)" otherwise the system hanged when booting the ISO if I specified it as "Windows 10 (64-bit)".
Anyways, on both systems I just bypassed all the screens where it asked for activation and chose to do it later. I'm not really sure what I'm supposed to do now. Are the systems going to function normally? Will they freeze up in the future? Will it start to nag me? Will I start getting ads everywhere? I don't think Microsoft's strategy is clear in consumer minds at all.
Google I understand... they give away their OS because they want everyone to use the Google platform for mail, calendar, docs, etc. They monetize their platform by displaying ads. MacOS I also get... They make money from selling hardware at a premium and tie people up in their app/media ecosystem, so once again in their best interest to suck people in and keep them up to date on the latest OS (which often leads people to want to upgrade hardware to keep up). I even understand Linux to some extent... much of it being free, much of it open-source and a collaborative effort by many developers who either develop as a side-hobby, to learn or challenge themselves, and possibly also sell more "pro" versions as well.
But Microsoft I cannot understand yet. They used to provide Windows with every computer, whether you like it or not... Seemed like you could not find a bare-bones machine with no OS on it in any major retailer. They were always loaded with Windows and bunch of bloatware, with the product key sticker and you could not easily copy Windows to another machine without running through some activation nag. Now it is like you get Windows but yet you need to activate it, but don't have to, and there are all these Microsoft services which I have yet to use... are they trying to be a Google? I don't think they can be an Apple because they don't have control of the hardware... so the only way to monetize is to try to bring people to use Windows to get them to subscribe to Office services, Microsoft mail/browser and push ads on them?
WAIT... I just found this.... Very interesting:
https://docs.microsoft.com/en-us/windows/deployment/update/waas-overview.. and THIS....
https://www.theverge.com/2015/3/16/8227847/how-microsoft-makes-money