"65-in-1" ... bah! Luuuuuxury, I tell you! Try a 20-in-1, then you'll know what it's like to appreciate the finer things!
No, not luxury, just middle-of-the-road. I recall there was a 150-in-1 or something like that which the rich kids had.
Other things to date me:
Hardly a week went by where I didn't visit my neighborhood Radio Shack store. I had a love-hate relationship with them. I always felt they had overpriced and low quality stuff, but they were the only local place to buy electronics components. I often wondered why they stopped. Was it that the number of hobbyists that need electronics components diminished so much? Anyways, even if I didn't need to buy anything from them, I had to go for the free Battery of the Month. I sort of cheated though, and had four or more cards, so had to go there more often than once a month to get the free battery for each card. As for non-components, the Realistic brand of radios, cassette tape recorders, etc. were very familiar to me.
Most kids loved the Sears & Roebuck Wishbook, flipping through the pages and dreaming of what they wanted, especially in the months leading up to Christmas. For me, it was ok, but nothing could compare to the Heathkit catalog.