As engineers and just as people that make choices about what products / companies / technologies / ideas to "invest in" or otherwise purchase / promote / pursue / create we can influence the destination of that road.
I don't think we can, for two reasons:
1. We (who might be disturbed by this) are in a very small minority. Things change because the bigger influence gets its way, and that influence is either via numbers (for instance, in elections) or money (for example, by lobbying). Sure, cheap lobbying
is possible, but that requires numbers and money pretty much always wins out.
2. We (engineer types) mostly don't give a shit. I refer you to the privacy thread I contributed in the EEVBlog-specific forum, the gist of which was cool and neat will win over privacy every time. I see grown up successful engineers raving about Windows 10 features they like and discarding the bad bits as one of those things we need to put up with so we can have the good bits. And do you want tinfoil with that paranoia or will you just stop with the inconvenient revelations.
Essentially, the population at large is easily bought, and it doesn't have to involve any financial consideration - shiny is good enough. And that's if they even notice in the first place. Keep it under the radar and even if someone shoves it in their face one breakfast time they'll forget about it by lunch.
Back when East Germany wasn't part of the West, the Stasi would have creamed their pants at just a fraction of what is now normal for us. We would have read about what went on their and shake our heads in disbelief that people would just put up with it. Yet here we are pretty much asking for more of the same, and with custard on please. This is what the technical power you refer to has given us: the benefit to us is now just the lubrication that lets the real power wielders monitor and manipulate us. You only have to check the thread I referred to above to see that even the lowliest of us want that power to monitor other people, so it's not a surprise that, given free rein, those capable of grabbing that power will go as far as they can until they are forced to stop. If they can be.