It's odd, isn't it? Compare and contrast with the music industry...
If you buy a CD, the branding that's all over the packaging is the name of the band and the album. The name of the band is what gets promoted, and to a slightly lesser extent, the names of the individuals who make up that band.
The publisher, on the other hand, is a mere footnote. Nobody really cares that much about the label.
An electronic device, however, is branded 100% with the manufacturer's name. The team that designed it remains completely anonymous and unknown, even though they're the ones responsible for what the product is able to do, and how well it works.
If you like a band that happens to be signed to one particular label, are you more likely to buy other albums from that band, or that label?
If you like a product that happens to bear one manufacturer's logo, are you more likely to buy other products that bear that label, or other products designed by the same individuals (wherever they happen to be currently working?)
As engineers, is it right, or good for us, that we remain anonymous?