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YouTube runs experiment addressing users with ad blocker

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tom66:

--- Quote from: ve7xen on October 13, 2023, 05:37:26 pm ---As I've mentioned before, they can mux the ads directly into the video stream. It isn't as trivial as what they've done so far, but it's not difficult enough to be a barrier for the likes of Google either. There would be no way for uBlock or anything else to conclusively detect them, and if they wanted to, they could probably also enforce that you download those stream segments in order and in approximate real time, so they can't be trivially skipped. This requires no special support from the client device either.
--- End quote ---

Such ads would be detectable because they offer the ability to either skip them or click on them to access other content.  The timecodes for this information would need to be provided to the client.  They can do traditional TV-style advertisement with no interaction, but that would probably not be that popular amongst advertisers (they -love- interaction.)  YouTube also precaches a huge amount at local datacenters; they want to supply each user with different ads. Encoding that into the stream is difficult. They can mux it into the stream but such muxes are detectable because they would break the I/P/B frame sequence of the video (or the equivalent for AV1/whatever Google use).


--- Quote from: ve7xen on October 13, 2023, 05:37:26 pm ---This is an arms race that the freeloaders will lose, if it comes to it, but the juice may not be worth the squeeze for Google if they can get 95% of the way there with client-side adblock detection.

Operating YT is expensive. I'm not sure what alternative you guys are gunning for if not a subscription service (YT Premium) or ad supported service. What other revenue model would satisfy you? Keep in mind it needs to cover the cost of storing the 500,000+ hours of video that are uploaded every day, in HD, indefinitely (~1 petabyte added per day @ 5mbps).

--- End quote ---

I've no issue with image based ads or even ads below the video, ads in search results, that kind of thing.  I just don't like the pre-roll and mid video ads.  YouTube premium is just a bit too expensive for my taste, if it was around £5-6 per month that might be more reasonable but at £12 per month (at least in the UK) it's as expensive as Netflix and the like when the production value and costs are far lower (especially given most YouTubers earn more from sponsors than the ad revenue).

thm_w:

--- Quote from: ve7xen on October 13, 2023, 05:37:26 pm ---Operating YT is expensive. I'm not sure what alternative you guys are gunning for if not a subscription service (YT Premium) or ad supported service. What other revenue model would satisfy you? Keep in mind it needs to cover the cost of storing the 500,000+ hours of video that are uploaded every day, in HD, indefinitely (~1 petabyte added per day @ 5mbps).

--- End quote ---

They've already started deleting old gmail accounts that have not been used in a few years. They could make a decision at some point to either: only retain income generating videos, delete old videos without active views, etc. if they wanted. IMO would be completely fair if they wanted. Drive/Gmail/Photos is limited to 15GB per account unless you pay.

PlainName:

--- Quote from: langwadt on October 13, 2023, 09:07:59 am ---
--- Quote from: Bicurico on October 13, 2023, 08:38:13 am ---Screw Youtube, I will significantly reduce my Youtube usage, which mainly consists in using it for playing background music, by listening to online radio or my own playlists for my own music collection.

--- End quote ---

 if you are unwilling to pay for the service, one way or another, why are you using it? does Youtube owe you free service?

--- End quote ---

They've already had their pound of flesh from search/mail/contacts/phones/youtube/etc data snaffling and selling (and they didn't bother asking either). And they can't even claim not to be evil any more.

langwadt:

--- Quote from: PlainName on October 13, 2023, 09:58:32 pm ---
--- Quote from: langwadt on October 13, 2023, 09:07:59 am ---
--- Quote from: Bicurico on October 13, 2023, 08:38:13 am ---Screw Youtube, I will significantly reduce my Youtube usage, which mainly consists in using it for playing background music, by listening to online radio or my own playlists for my own music collection.

--- End quote ---

 if you are unwilling to pay for the service, one way or another, why are you using it? does Youtube owe you free service?

--- End quote ---

They've already had their pound of flesh from search/mail/contacts/phones/youtube/etc data snaffling and selling (and they didn't bother asking either). And they can't even claim not to be evil any more.

--- End quote ---

that data is only worth something if it means they can charge more for ads because they are better targeted, if you block ads what is that worth?

PlainName:
The same as if they showed me ads. But that isn't my problem - they've sucked up data which is plainly worth something to them, and it's tough shit for them if they don't manage to do anything with it (although I seriously doubt that it is a waste for them). Maybe if they weren't sitting on that trove - which they never asked if they could take - I might feel a bit differently.

Maybe they sell it off to the likes of Cambridge Analytica. You don't think they would try not to be evil in their money making, do you?

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