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YouTube runs experiment addressing users with ad blocker

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hans:
According to appstores, a plugin like uBlock Origin has 10M(+) active users on Chrome and Edge. Around 7-8M on FF.
If other sources are to be believed, YT has a monthly user activity of 2.7B. The people that go into so much effort to block ads is fairly small. I don't want to make it out to be <1%, but its not going to be that massive many-dozens-of-percents chunk either I expect.

This is a classic case of users with strong opinions thinking they have more stake for a business than they actually have. For sure, I do value strong opinions when based on principles - and by that I'm pro adblock - but this is not going to bring YT down as a platform at all. If any, advertisers are willing to pay more because YT is aggressively countering adblockers. And what if YT does lose 10-20% viewers? Their platform growth may take a hit 0.5-1 year growth worth. Their revenue wouldn't go down, because we didn't watch ads anyhow. But they also save costs that have netted zero revenue for years. Gross margins goes up. Shareholders happyface.

I said earlier that I think pirates will eventually win. Yes; for the people that want to go into the effort, there will always be a way.
But hands up if anyone pays here for Spotify? Its a similar amount per month. I listen to music more than I consume YT. Should I reward creative processes more than a similar grindy process of someone making videos? Doubtful. But I still pay for Spotify, because I don't want to spend time on sourcing my music from shady sites, varying quality, and having to worry about archivin and sorting it.

And yes, I agree that YT holds some unique content. Whether video is the most suitable for all content, also doubtful. But unique nonetheless.

thm_w:

--- Quote from: hans on October 16, 2023, 10:22:27 pm ---According to appstores, a plugin like uBlock Origin has 10M(+) active users on Chrome and Edge. Around 7-8M on FF.
If other sources are to be believed, YT has a monthly user activity of 2.7B. The people that go into so much effort to block ads is fairly small. I don't want to make it out to be <1%, but its not going to be that massive many-dozens-of-percents chunk either I expect.
--- End quote ---

Add another 10M for adblock, 10M for adblock plus, maybe 50 million users all in? (I'm assuming they all block youtube ads, may not).
Monthly user activity is high yes, though daily is only 122 million. Premium youtube users 80 million. So 50 million is fairly large compared to either of those numbers, which are probably the ones they care about IMO.

Though the adblock/ublock user numbers might also be inflated.

langwadt:

--- Quote from: hans on October 16, 2023, 10:22:27 pm ---According to appstores, a plugin like uBlock Origin has 10M(+) active users on Chrome and Edge. Around 7-8M on FF.
If other sources are to be believed, YT has a monthly user activity of 2.7B. The people that go into so much effort to block ads is fairly small. I don't want to make it out to be <1%, but its not going to be that massive many-dozens-of-percents chunk either I expect.

This is a classic case of users with strong opinions thinking they have more stake for a business than they actually have. For sure, I do value strong opinions when based on principles - and by that I'm pro adblock - but this is not going to bring YT down as a platform at all. If any, advertisers are willing to pay more because YT is aggressively countering adblockers. And what if YT does lose 10-20% viewers? Their platform growth may take a hit 0.5-1 year growth worth. Their revenue wouldn't go down, because we didn't watch ads anyhow. But they also save costs that have netted zero revenue for years. Gross margins goes up. Shareholders happyface.

I said earlier that I think pirates will eventually win. Yes; for the people that want to go into the effort, there will always be a way.
But hands up if anyone pays here for Spotify? Its a similar amount per month. I listen to music more than I consume YT. Should I reward creative processes more than a similar grindy process of someone making videos? Doubtful. But I still pay for Spotify, because I don't want to spend time on sourcing my music from shady sites, varying quality, and having to worry about archivin and sorting it.

And yes, I agree that YT holds some unique content. Whether video is the most suitable for all content, also doubtful. But unique nonetheless.

--- End quote ---

there's a helluva lot of music is on YT

coppercone2:
I like how every media service that tries to get greedy fails.

and with the cheapness of storage, and decreasing cost of internet, trying to contain media is more and more silly!

soon its gonna be like AI's scraping content and registering their own websites automatically lol

I think the dream of getting rich by running a automated database is a fallacy, its going to get burgled so hard lol. I have a feeling they want to reduce the company to a single board member running the service through a phone app.

getting services from professionals is cool, getting access to a robot ain't. and it pisses people off so much they fighting it for free.

it almost feels like with youtube, greed means you are losing X% of the human population spending time learning (be it arts or trade) / day and its counter productive to growth of society. its like related to national health I think. How easy is it for a average citizen to find immediate entertainment or distraction seems like a realistic metric for general quality of life, well being, crime reduction, so forth?

I think this stuff their implementing is messing up the eco system. You damn well know the board has some overly simplified model of what is happening but really its quite a biome and there could be disastrous results (kind of like how honey bees are related to basically everything) to the website. Always makes me think of toll bridges and robber barons of the mideaval age. The argument was that the little fiefdoms would go bankrupt if you got rid of the river castles (toll booths on the river) but it lead to the formation of great nations with tons of social benefits (compared to the middle ages). I imagine tons of people heard that you need to pay a fees to flow through the rhine and they were like 'fuck this water transport shit! that will never go anywhere!'

Bud:

--- Quote from: hans on October 16, 2023, 10:22:27 pm ---The people that go into so much effort to block ads is fairly small. I don't want to make it out to be <1%, but its not going to be that massive many-dozens-of-percents chunk either I expect.

--- End quote ---
If that is the case, then why Youtube gets in so much effort (which almost feels desperate) to fight ad blockers off.

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