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YouTube runs experiment addressing users with ad blocker

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David Hess:

--- Quote from: SiliconWizard on November 23, 2023, 01:47:43 am ---At some point, YT is going to get into desperation territory and when all technical attempts have failed, they'll have to resort to lobbying politicians to pass laws making ad blocking illegal (with, of course if possible, heavy jail sentences and fines). :-*
--- End quote ---

They already have the Computer Fraud and Abuse act to use if they like, but referring your own customers for prosecution would have dire consequences.

magic:
You are not their customer if you are only watching videos and skipping ads on top of that.

But it would be fun, that's true ;D


edit
Suing individual visitors in court, after tracking them down by IP addresses would be way too much hassle to be profitable. SiliconWizard is right, they would need to lobby for something new - mandatory automatic enforcement by ISPs, or in browsers, or banning production and distribution of adblocking software, this sort of things.

langwadt:

--- Quote from: David Hess on November 23, 2023, 09:28:57 am ---
--- Quote from: SiliconWizard on November 23, 2023, 01:47:43 am ---At some point, YT is going to get into desperation territory and when all technical attempts have failed, they'll have to resort to lobbying politicians to pass laws making ad blocking illegal (with, of course if possible, heavy jail sentences and fines). :-*
--- End quote ---

They already have the Computer Fraud and Abuse act to use if they like, but referring your own customers for prosecution would have dire consequences.

--- End quote ---

like the movie and music industry?

eutectique:

--- Quote from: SiliconWizard on November 23, 2023, 01:47:43 am ---At some point, YT is going to get into desperation territory and when all technical attempts have failed, they'll have to resort to lobbying politicians to pass laws making ad blocking illegal (with, of course if possible, heavy jail sentences and fines). :-*

--- End quote ---

And they would not be alone. A "leader in go-to-market security" claims boldly:


--- Quote ---But as the internet has grown in scale and sophistication, the quality and authenticity of its traffic has decreased as the web is increasingly flooded with automation tools, bots (good or bad), and users who, for one reason or another, aren’t genuine.

This is known as fake traffic, i.e., web traffic that consists of bots, fake users, and otherwise invalid users that cannot turn into legitimate customers.

... we can conservatively estimate that approximately $35.7 billion of ad spend budget was wasted on fake and fraudulent traffic last year.

And worse, that fake traffic also destroys potential revenue opportunities. ... so businesses potentially missed out on approximately $142B in revenues due to fake traffic.

Author
Jeffrey Edwards
Content Marketing Manager
... He has several years of experience as a trained journalist ...

--- End quote ---

It's not long before being an invalid user that cannot turn into legitimate customer will become a criminal offence, with the obligation to report to the ISP's list of offenders.


AdNauseam ("clicking ads so you don't have to") in my Firefox reports, as of today:

Since Thursday, 15 June 2023 at 13:16, clicked 1531/1562, total estimated cost = $1576.93

Not bad.

madires:

--- Quote from: magic on November 23, 2023, 09:43:23 am ---... or banning production and distribution of adblocking software, this sort of things.

--- End quote ---

A large German publisher (Axel Springer) is trying exactly that for years by suing a small company (Eyeo, Adblock Plus) over and over again to no avail.

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