well what i mean is how do you have a CEO say something about what their behind without it being an advertisement or scarvertizment (read between lines advertisement for target 'discrete' audience). Because you know that is how people will treat a dangerous thing, not with caution, but with 'get in loophole before it closes'
a warning about mass unemployment is actually an advertisement for getting rid of your employeess. how else is a quarter to quarter business guy gonna interpret this?
I interpret it as "next quarter is gonna kick ASS if we get this stuff"!!! BONUS TIME
I guess its doing a little bit of warding too, i.e. "don't tell me that we did not warn you not to put your 20 years planned sustainable company on this shit overnight", but I believe more then anything they are looking for people that don't mind scuttling the business..
i think the statement falls under the umbra of creating 'intrigue' which makes people feel like their gonna miss out. i.e. do it before the board figures out its bad
hes not saying anything about restructuring his organization, changing development goals, etc because he is worried about the long term effect on customers. Its just "
hey this shit works really good, don't do it, but if you wanna do it, it looks like you have a window of opportunity to exploit 
".
I wonder what he would be saying if there is some clause that the money will come in 5 years and be effected by complaints from customers about the effect on their business, from the people that still work at the company.

it has 'limited edition' written all over it
creating intrigue is always good, because then people want it even if its not so good, because it might be limited and then give you an advantage you did not think you had, even if you over paid for some shoddy shit. That way, you have the chance that your shitty Beta 0.04 version will be worth it because development is going to get stopped and it will be the last best thing before the man stepped in... how romantic