Consider first a very different problem: companies have no guts to stand their ground. Forgive me using personification, but I hope it conveys the picture.
Fitting the envrionment and yielding to its demands is the most successful strategy (source: Charles Darwin
). Management staff of companies, but also many organizations in general, took that truth to the heart. In decision making it translates to avoiding criticism and, if that fails, publishing PR pseudo-apologies. I may not like it, you may not like it, but this is effective. Those, which really try to stand for values, are always at a disadvantage.
With recent meme smortnets, in particular LLMs, this takes an interesting twist. They were given to the general public. Which is not only oblivious to their history, operation, and capabilities, but also substitutes this knowledge with concepts rooted in film and book fiction. Misguided by ignorance, vocal activists and sensation-hungry journalists start whining, and painting the publisher as responsible for what the user does with the tool. You know, as if Adobe was guilty of me drawing naked celebrity in Photoshop. And here the mechanism I mentioned above kicks in.
It’s cheaper and more effective to adjust the tool, than to stand your ground and say: here is the line you don’t cross. You don’t want to upset the people, who can shatter your company’s position in a week. In particular, if the majority of yoru company’s value lies in promises and opinion. OpenAI & co. are in even worse position, as their original marketing lies now trap them. To explain the nature and real capabilities of LLMs would mean admitting they misled investors.
I hope this perspective makes it easier to tell, what may and what may not happen. And where the problem lies. Mistaking symptoms for the disease is never helpful.
A.I. isn’t going to drive itself out of the market, because it’s a solid branch of technology. It’s used for 10–15 years now with a great success. What may disappear are the solutions, for which fake claims were made. Which I hope for, because it causes painful, dangerous, and unneeded turbulence everywhere. But even that will take years, as this stuff is now rolled out into e.g. customer service systems. Not a change to be undone overnight.