Creativity is not something you can mandate.
Engineering innovation and IoT has been a crisis myth for years, corporations crying for ideas, a massive panic to get products "Internet enabled".
Everybody demo's a lightbulb being turned on and off using the Internet. Or a sensor data coming in remotely. Huge yawn.
I installed a new garage door opener which has WiFi. The accompanying phone app authenticates to a main server at the manufacturer's head office.
It knows your contacts, when you're home, when you leave, your WiFi password, the lone server could get hacked and a nation-wide command to "open the garage door" could get issued.
There's a huge security and privacy loss with IoT. Gear that relies on cloud servers to do logging or advanced processing (voice recognition) is super creepy but the novelty is what gets marketed.
The IoT inventions I've made were well received but corporate managers say "na we won't make much money off it" or "that's not really our main business" so they can't handle any thinking "out of the box" that could lead to new business or make the world a better place. Profit comes first.