Actually if I thought there was a 1 in 1000 chance of winning a nice modern scope just by liking HP on Facebook, despite that I don't have a facebook account and never intend to, I'd have made a throwaway account just for that.
Yes, FB is stupid, wouldn't be caught dead, etc. But I think I could probably overcome the shame for that scope.
It's nice to see that Dave does have _some_ cynicism.