If I’m not mistaken, the same maker has a not so Arduino-friendly looking VisiPort on tindie. I like to see sparkfun and ada… have some more competition.
Regardless of what they mislabel it as: programmer or USB to serial converter…, looking at the datasheet/schematic… linked, a few things I see/note:
The DTR/RTS could be helpful with boards other than Arduino/IDE
It’s a µUSB rather than a mini – which is the industry direction
As has been said, there is the 5v/3.3v selector for your board
Has 280mA 3.3v power (what they say) or USB power for your board/project, if you want to use it, even when the FTDI has been turned off
Hmmm….If your board/project is already powered, the FTDI can use your board/project’s voltage as reference (removing the voltage selector jumper)
The datasheet says it includes a 1x6 M/M header (if you don’t happen to have one and want to put it on your breadboard)
It has most of the LEDs I'd like to see.
…looks like a bit more friendly/flexible product than others on the market, regardless of what they call it. I’ll sign up for/try one. We’ll see if it gets funded & they can deliver.