It sounds like it relies heavily on their template boards with known features on both sides for accurate alignment. An expensive solution, but still quite neat and pretty fast turn around which has educational value. And I guess you could always get you own custom templates made in advance if you have some specific layouts you want to use. Or possibly someone will make a hack to use some "known" but manually drilled holes for alignment from one side to the other.
I did like the idea of multiple layers on a single side by printing the insulator material (like old school remote control and calculators). It doesn't quite match today's real PCB manufacturing though, but again it could be used in creative ways, for small runs.
Of course my recent designs are using even smaller parts than before (many 0402, and devices that rely on thermal pads) so this would be pretty useless for me, and many other professionals. I did back the project, but only to get a ruler.