There is nothing interesting in the hardware at all. Anybody can make a breakout for an AVR, here's mine fresh out of dirtypcbs last week, Tiny13 on this one but 85 is the same pinout, prototyping area, 3 fets available for use which can be disconnected, ISP/SPI header, and the "standard" FTDI header. No USB, because why would I want to waste space on a tiny MCU with USB.
Anyway, unless they back up their rather unimpressive hardware with some very impressive learning resources, that is, a well authored in depth coursework, then the product is nothing. It's in the value add.