Why does this not surprise me.

People will never seem to learn, you can't trust these crowd-funding campaigns. Certainly not to the tune of $1399 a helmet? Or $499 deposit (with $949 due at shipment). Seriously? And launch price is $1499... what, you save $100-150? Is it really worth the risk?
I said it before, and I say it again... people should not be crowd-funding corporate entity startups. That's for investors with legal contracts, shares/stock options and control of the process (and also leverage and recourse when things go down-hill). Like when bankrupcy hits, who do you think gets first dibs on the liquidation of the assets? Crowd-funders? Ha!

People need to stop putting money into this garbage. You either buy a product, or you invest and get a share or some other form of ownership in the company that gives you legal recourse. Crowd-funding is THE WORST possible form of business relationship... you give money, with no guaranty of delivery, and if the product is launched you get no benefit from you actually having lent a company money for 1-2 years. At least a bank charges them interest. You just get a product (rarely) with a bit of discount that may be totally different than what was promised.
I remember my first (and last) *ALMOST* falling for the $9 C.H.I.P. PocketCHIP computer. Even then, once I tallied it all up it was like $90 for the whole thing. I backed out before the campaign ended, so never got charged. When it all finally completed, you could buy it for half price. AND it was over-funded so my contribution was not like it was needed to get to reach their goal (a symbolic contribution). Yeah, since then I've just never had any confidence in any crowd-funding at all, and the more examples like this I see the more I am skeptical of the entire model.