My original reply seemed to misunderstand the product, so I removed it.
As I understand it now, I can see why some people would like it. As it seems to allow people, while walking in the street, to somewhat discretely receive and talk back to people WITHOUT needing to touch or take out their mobile phone. Interesting. Also interesting is that apparently, the original company this comes from is Samsung. This project somehow (I don't properly understand why/how) got released from Samsung into a separate company or something.
I still don't properly understand this product, but it is beginning to make sense to me.
I suppose it is a bit like the Star Trek Next Generation communication devices, which only needed the user, to touch the Startrek symbol on their jacket, to activate. With this, instead, you just touch your ear, and it works. Interesting/strange and weird all at the same time.