From his audio interview, near the beginning he says he developed the Airing as a consequence of trying to come up with better airflow for his Fuel Cell Power Chip....which was being developed when he was under the V.C. funding umbrella of now-defunct technology startup Integrated Fuel Cell Technologies, Inc. and Encite LLC. He also says he has a non-compliant brother (doesn't wear CPAP machine although he has Sleep Apnea).
So what happened with the Power Chip? I see his patents, just Google "Stephen Marsh Power Chip or Fuel Cell" and you'll notice a bunch of patents.... But are they good for anything? Is this like the Roohparvar Brothers patents which are just paperwork and really don't amount to much except lawsuit armament for future patent trolling? Any practical application? If anything actually came to fruition from his Fuel Cell company, wouldn't the company still exist and not have gone bankrupt and ended up in court (
http://www.potteranderson.com/delawarecase-185.html)?
He talks a bunch about how he is an inventor and putting together "disparate" technologies. You have to wonder, how do "inventors" and "engineers" differ? One has to obey the laws of physics?
The other just has to come up with something and then hire the engineers to somehow make it work?
His "Aha!" moment may have been the answer to the question "How Do I Keep Sucking In Money Now That My Fuel Cell Company is Bankrupt". He invented a microblower system that has no working prototype at all, is just a concept with no characterization on the power utilization, efficiency or actual performance.... and as far as I can see there is no patent either (
http://patents.justia.com/inventor/stephen-a-marsh). It is pure vapour at this point, yet he made A HUGE LEAP FORWARD and already created an APPLICATION for this non-existent micropump that it may not even be good for at all.
So the process he seems to be conveying in the interview is that... he "got good feedback, was encouraged by all the people showed this" (who have no friggin' clue as to what is going on)... So he "decided to march ahead and launch the Airing" on IndieGogo. He was happy to accept this "donation" from users who would have the most stake in this thing working and also the most disadvantaged by current solutions. Hmm... did the backers really understand the "risk" and did they treat it as a "donation" or were they thinking they are actually buying Airings?
In the interview he is talking about how he came up with the design, and answering questions about how it is working (air flow, battery supply, pressures) like he somehow knows it with absolute certainty. That's complete B.S. because there is no actual prototype of the working hardware yet. He only created the rubber outside moulding design that fits on the nose, but with empty internals. He mentions the micropumps are electrostatic types. I am glad that he has such a clear concept of how it is supposed to be performing without having any idea how much power is required, and whether a tiny battery can do this work, and many other features.
By the way, the best way to listen to the speech is to throw something like this in the background:
http://tunein.com/radio/Limbik-Frequencies-s2225/... While listening to the interview on Sound-cloud. It makes a good mix and keeps the 45 minute interview from boring you to death. At least the background instrumental ambient psychadelic goa trance music matches the state of delusion surrounding the entire campaign's promises.
He also talks about the funding... somewhere from 28 minutes onwards. Traditional funding (i.e. from major companies) comes with a lot of "baggage" or "Strings attached".
Yeah, it's called accountability Mr. Stephen Marsh..... He said he'd rather get the money from crowd-funding because it is directly from the people who are going to use it. He wanted people to support him on a "proof of concept" level and that there is "a lot more risk".
At around 35 minutes he talks more about "proof of concept" and being "half way through the market" and "FDA" and "pilot studies". Marsh says definitively NO, they are not there yet. He says he still needs to build an example or prototype, to characterize it and understand how much air is blowing and what pressure and determine that it actually works with airflow and pressure. He then says at that point the prototype can be put into the "appearance model" which is the rendered images you see on the website, that you stick in your nose, to see if it works. He says they have built the physical prototypes (the rubber things you stick in your nose) to show that it is comfortable to stick in your nose and wear at night are done. However, he says the micropumps have not been made and that he has to make sure it can actually fit in to the physical rubber model and does what it is supposed to.
I can guarantee you that most backers of the campaign probably thought they were way further along and that it was pretty much proven and just needed more engineering refinement and core manufacturing capital to set up production. I highly doubt they would have obtained over $1,000,000+ of "donations" if people knew it was all based on fluff of an idea that has not been proven at all and which is relying on pie-in-the-sky risks.
At about 40 minutes the interviewer asks about the ADDITIONAL monies that needed to be raised over and above the IndieGogo funds, since Marsh even admitted to needing close to $8,000,000 to build it. So Marsh reminds people about InDemand on IGG and to encourage more funding. He denies having raised other private money, except from friends and family. I guess he doesn't want to deal with the nuisance of accountability from a V.C. firm with all their lawyers and stuff.
I give him credit in the last 5 minutes for at least addressing the seriousness of Sleep Apnea. He says that until he makes this Airing product that people use whatever existing CPAP solutions exist, however uncomfortable they are. He says bringing the device to market from concept is a "Difficult, long and expensive process". He says Resmed (makers of CPAP machines) complain that awareness of Sleep Apnea is one of their biggest problems, and many people don't get diagnosed who have it. The Airing does raise awareness, that may be the only benefit of this entire campaign.
I hate being a pessimist here. It would be great if it worked. My beef with this campaign on IGG is that there was a deception from the inception of the campaign to give the appearance that
it was a done deal EDIT: it was more certain to be realized. Perhaps I didn't read between the lines well enough, but it sure sounded like the tech behind Airing was well ahead in development. If they had emphasized how rudimentary their work was, and how much more money they would need to actually meet their "perks" (which are just pieces of paper actually... nice loophole by the way), and really people understood how much of a leap they will need to take... I really don't think it would have received anywhere close to $1,000,000.
Let's keep Stephen A. Marsh accountable and continue to follow this very long journey and where things take us.