Well, hidden in a lot of text it seems to be doing exactly this: Signalling to the device that the charger is capable of high charging currents. In some rare occasions this could be useful: I have a Huawei cell phone, and it charges quite quickly on its factory-supplied USB charger (1A, I think). But from a variety of car chargers that should all be capable of supplying 1 to 2A, some of them supposedly iPhone compatible, it takes almost no charge current (i.e. the idle device will take about 8h for a full charge, and when using google maps+GPS for navigation the charger just slows down the discharge a bit). So if this thing would now convince the phone that it is hooked up to the factory charger, it would be somewhat useful.
So it might just switch the various resistors necessary for different phone brands to recognize a high-current charger to the USB data lines and test which resistor combination gives the highest current. It is maybe not a complete SCAM, but it fails to mention any of the many caveats and conditions that need to be fulfilled for it to perform as advertised.