In my opinion, without stepper motors it's basically just a toy.
If it *did* have steppers, I would be all over that. Commercially available benchtop robots are extremely expensive. I think there is room in the marketplace for a kit-type solution like this. It would be a royal pain to tweak and "dial in", but could then provide very good utility and precision for its cost, much like 3D printers do today. Not for the faint of heart, but if you are mechanically inclined then a big win.