It's just the "plugging plastic part" made shiny. This has no effect on anything, other than being bling bling.
I assume the specification would not allow for a metal plug, as the counterpart is plastic as well and would become damaged.
You can find other optical cables "golden" plugs on Amazon and ebay, if you really want to buy one.
Btw. "BLAUPUNKT" is not the brand you might remember from the 80s (back to the 30s or so). It's just a "brandname for hire" from "GIP Development SARL".
So it's just your usual chinese stuff with a wellknown brandname.