They did *not* transmit down 200mW down to Earth. They transmitted 200mW within the satellite, over a distance of less than half a meter. They then turned the transmitter towards earth and were able to detect it.
You can't really go small for any real testing, to get sufficient beam quality you need a huge phased array ... and if the transmitter is huge, even with a good beam the receiver needs to be huge squared.
It's better to just do it all in sim, none of it is rocket science.
PS. you can do mmWave I guess to at least get 1 order of magnitude in size reduction for a scale model, but at the same time the phased array and antennas become much more complex, it's not worth it.
PPS. I wonder what's the most efficient way to build a huge phased array. Could you just have an oscillator at every patch antenna and sync it to a modulated signal from earth? No need to program anything, no need for communication across the array, array deformation is automatically corrected for?