Infiltrating everyone's life with constant surveillance, whether they want it or not, and whether this is just for commercial or political reasons, is a gigantic force that is getting increasingly hard to oppose.
re: "...is a gigantic force that is getting increasingly hard to oppose."
A good solar storm may help. When they can't use their microwave oven, can't unlock their front door, can't open their garage door, can't run their dish washer, can't wash their laundry, and can't flush their toilet...
Come to think of it, I kinda like to see that happen. It would be good for human kind to learn the problem of depending on something inherently undependable. To be explicit, that inherently undependable thing is: "Depending on big tech to have your interest above their own profit target."