Yeah, the smart-ass MBAs are buying all the "known good" brands and cheapening them, so brands really have little or no meaning any longer...
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The whole branding industry is just garbage anymore. Buying and trashing old brands is just another rat corpse in the sewer, which is why it's so easy to get away with.
Buy And Trash is just a shortcut alternative to creating crappy brands from scratch. Snapple? They buy their juice mixes from the exact same manufacturers as Walmart and other bargain brands do. Same stuff in a differently labeled bottle. No product value added, so why buy? And, back in the mid 90s, smartass MBAs at Quaker Oats bought Snapple, paying an estimated US$1 billion too much. What did they think they were buying? All they bought was a brand name, which is an unsustainable asset without following through on the product. They're still selling oatmeal today to pay that off.
Some years ago, a bunch of business wizards from India bought the British Little Chef restaurant chain. Like many older companies, Little Chef's upper management got locked into the old "we're successful" mentality, figuring that "we know what we're doing because we've been around so long". That mentality gets you into trouble every time, as it did them. They were self-blinded by being sold on their own brand name, and failed to keep up with competition.
The dumb clucks who bought them out were buying the brand name as if it were an asset, when in fact it was
already a liability (being long known by customers as Little Thief), the very thing that got the founders into trouble! It got the new owners into deep water too, as they attempted to profit on the name alone rather than fix the problems that made Little Thief such a cheap buy. D'oh!!!
The lesson: Don't think in terms of searching out 'good' brand names. Every time you go to make a significant purchase, even from the same manufacturer you bought from a year ago, just treat it as unknown and do your product review homework, comparing brands. You never know where or when in their chain of corporate ownerships a decision will be made to sell off the brand to a junkmeister just because profits are off 5% this year. It took me a few shockingly bad tool purchases to learn, and believe me, it pays off. Sad that being so paranoid and cynical turns out to be the most profitable approach.