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Video called "Hear Sound Loss in Speaker Cable"

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conductivity:
HiFi Klubben is a retailer that is located in some European countries. They have marketing about why they choose to sell the expensive audio cables from Argon Audio and Audioquest. Here is an article about that they think one can hear an improvement from the expensive speaker cables. But the difference here is that they link to a video with some experiment:
https://www.hifiklubben.dk/inspiration/stereohifi/kan-man-hoere-forskel-paa-kabler/

These are the videos that are linked to in their marketing. I couldn't follow the convoluted doings of the man in the videos. Is it just audiophile BS that has no relevance for a speaker cable that is up to about 10 meters long or what is going on? Do you believe that silver-plated cables do not make an audible difference under any normal circumstances?

Hear Sound Loss in Speaker Cable - Parts 1 to 4:

BrokenYugo:
The fact they seem to need an hour to explain losses in an low impedance loudspeaker cable is rather telling.

conductivity:
Isn't the marketing from HiFi Klubben that links to the video just an epitome of this quotation?  :-DD

"It does help if the 'reviewer' also throws in some facts - they can be random, and don't need to explain anything directly.  Inference is far better, because that gives them 'plausible deniability' should they be questioned later."
https://sound-au.com/cables.htm

Does anybody know what is actually going on in the video?

Gyro:
Your threads seem to be settling into something of a theme...  https://www.eevblog.com/forum/beginners/wiresleads-in-electronic-terminology/

It's good to try to avoid a theme turning into an obsession - there are lots of more interesting things to enjoy out there.

conductivity:

--- Quote from: Gyro on June 22, 2022, 08:37:58 am ---Your threads seem to be settling into something of a theme...  https://www.eevblog.com/forum/beginners/wiresleads-in-electronic-terminology/

It's good to try to avoid a theme turning into an obsession - there are lots of more interesting things to enjoy out there.

--- End quote ---
This thread doesn't quite fit with the one you linked, so there is no "theme" to obsess over in the way you suggested. The other thread was simply about finding out whether cables are electronic components or not. An inquiry driven by scientific curiosity, granted that it could be interpreted as a bit pedantic.

I even managed to bring scientific curiosity into this section about dodgy technology, so please don't obsess too much about that.  :-//

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