Wow. That blog post is an impressive exercise in "trying too hard."
Yeah, I think he was trying to convince himself more than the readers.
Sam talks about the "Southwest Airlines business model", which encompasses a number of things (single airplane type, no hubs, no fees) but can be simplified as "low cost". But Autodesk seem to be taking the opposite approach of Southwest, rather than a simple one-off fee, they seem to be going the "add on fees" route which overall increase total cost to the customer.
Southwest are resisting pressure from shareholders and analysts to start adding fees. Southwest management insist that putting customers before shareholders is their strategy. Autodesk can say what they like, but their actions speak louder.