What kind of text? Take your pick:
Negative Copper
Positive Soldermask
Positive Silkscreen
Or if it's really big, routed board slots/holes
?
You can pick any (in any compatible combination of layers, e.g., silk "inlaid" over negative copper), but it won't be a "pad", i.e., a single copper object to which a net can be assigned and routed. If you're lucky, the copper (if any) can be connected to a net without DRC (if you can't get that to work, build a footprint and set it as a net bridge object so the unassigned copper doesn't generate DRCs).
Tim