I always wondered, after DVD, why they didn't go to something like read-only thumb drives. I guess duplication costs. But it would have been smaller and compatible with many devices without the need for a special, and physically large, optical drive. The media would have been more physically resilient. And the amount of speed and storage could be customized for the movie bitrate. Another benefit being non-existent seek times. USB2 is fast enough for even the highest bitrate bluray movies. They could have still encrypted the movies and even added special hardware in the USB stick for additional authentication methods.