yes I think its when people realized you need to register your account and then you get pop ups.
It starts to feel like your PC is infested with malware the way windows works now. I think M$ jumped the shark. And its all like threat based (everything is supposedly for your safety). I think they got hit hard by yes men in the 'product testing' phase and they have a very unrealisitic view of the relationship that a normal person has with a computer. I am pretty sure they just got answers from focus groups/testers that the marketing person wanted to hear. Yes yes, we love everything you came up with ,please give me a raise.
I think it reached that point where the company has a unrealistically stupid model of the user. It kind of starts like a joke in product companies, when they start to joke alot about how they exploit the dumbness of the customer to make profit with some engineering decision. It usually is something marginally clever and there is a small number of clueless people that they got appeal from. And then it gets completely overblown, takes center stage, they run with it and they make a product that makes peoples jaw drop (the bad kind). I think they managed that. As soon as a engineer starts talking about how dumb customers are, you might as well hold up a sign that says "hey, we might have a nice paying position for con artists in my department!"
I will put it this way, its getting EASY to find linux users IRL in random places. They trust it because android phones worked so well for so long and M$ got progressively more annoying. So it becomes very easy to dump windows. It's not even a big jump because... well you have been using a android for like 20 years right?
Thats like a flavor of engineering hire now, the ones that sound like a 20 year old Sigmund freud that can psychoanalyze this supposed dumb customer for 30 minutes strait and proposes like 20 completely unrealistic engineering features that all have major cruxes, all that relate to advertising and databases.. and also seems ethically dubious from even the most cursive analysis (and he has a totally unrealistic view about how practical it is to make complex things out of big data sets, like that its guaranteed, not that you are dealing with uncertain noisy random crap ? You get those when your engineers start talking about seeing the customer as like a mentally stunted bovine.
They always seem to think all data is good data, that data is easy to filter, understand and process into useful things. But its not. Actually they are often just growing a peppercorn dry, very expensive to squeeze fruit to supposedly make gallons of juice from. And it makes the relationship between marketing and engineering awful, assuming you have more then 1 normally marginally ethical, respectable and responsible engineer/scientists working in R&D/Eng. The conflict always exists in some form, but when things get out of hand.... the cooperation becomes comical.