Intellectual Property ownership of the content stored in the cloud is a question. When you upload stuff to your cloud, they can control what content you can store there already. So, do you own the content or don't you? How sure are you that the cloud operator will not inspect or use the content you stored there?
Fair point, I was more arguing from a business perspective, vs you have a consumer perspective in mind: if you upload stuff for free then yes, there have been numerous "end user agreements" trying to rip you off your ownership rights (e.g. Facebook, Whatsapp). I cannot comment however about the legality of such practices. Not that I would approve of course.
Indeed I was looking at it from the consumer perspective. In the USA, under the reasoning that just because you formed a company, you don't loose your legal rights (or liability) as a person. So a corporation is treated as a person (or persons) in general.
The article I quoted taken as a whole, is more so addressing to both business and consumers. Let me redo one quote from a business perspective with added bold.
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The problem may be bigger in the business world. What really happens to all those backups to the cloud? If you are using a service to back up your data what kind of protections do you have? How is that data being protected? What about transferability [SIC] from one location to another or one vendor to another? Do my intellectual rights and data ownership claims follow the data? These are all very good questions and
they all reside in the grey area of the legal system. "
Unless you have explicit explicit legal agreement to clearly define ownership, your ownership of cloud-stored IP would be in that grey area. There is one grey area particularly difficult to navigate: M&A (mergers and acquisition) and bankruptcy. Both the cloud provider and the cloud user may undergo that. What then?
So each contract renewals must be carefully reviewed by lawyers. If the cloud provider went bankrupt, their financial liability is gone with the bankruptcy. What about interruption to your services that resulted in lost of revenue? So more lawyers...
Now that is only your direct risk/cost. What about your liability to your clients? Say you are the photographer/videograher and you have a version of standard contract with clients that includes confidentiality (which is common for an event photographer). Say you were contracted for a bachelor party (and with confidentiality). We can all imagine how wild it could get. (
edit, adding this) We all know how a video can catch things your eyes didn't see while taking the video. Now the cloud's AI already scanned the content and found pronograph, that fallout begins.(
end-edit) . Now imagine those videos/photos are on the open-web... Folks here are smart enough to do EE, so folks here can all imagine the bind you would be in and I don't need to go further.
When the risk and risk-mitigation costs are included, that 10TB+ storage may no longer looks so cheap.