While the switch and buttons seem difficult to use because of the high shoulder, the meter can fold up to protect the display from being scratched, as well as protecting all the switch and dials from accidental presses. And I presume you can fit the entire unit into your pocket, or just toss into your tool box in the car. So there are some merits to this design and it is not all bad.
Being a Star Trek fan, I may just to have to get one. I hope I can open it with a flip of my wrist like Captain Kirk
BTW, if you go visit the large Chinese cities like Hong Kong, you will know where the extravagance come from. Hong Kong, as a city of 7 million people, is the largest importer of top end Swiss watches of any country, they alone accounts for 20% of all Swiss watch sold, and has long held the top spot of the most Rolls Royce per capita for decades.