Another marketing dept has lost it

[echen1024]

And we thought the Rigol ones were bad. 1:11 minutes of pure cringe. BTW, anyone happen to have the video where the Agilent Land Cruiser runs over the Tek?

[c4757p]

This is very, very stupid. And somehow it made me smile. Hmm......... must be the caffeine. Yeah, that's it, not my retarded sense of humor or anything silly like that. Caffeine.

[Kohanbash]

wow. That is kind of scary.

[EEVblog]

And we thought the Rigol ones were bad. 1:11 minutes of pure cringe. BTW, anyone happen to have the video where the Agilent Land Cruiser runs over the Tek?

I think it's pretty good!
That Tek video was taken down by the owner.

[free_electron]

We really need a projectile vomiting and explosive diarhhea icon....

[peter.mitchell]

We really need a projectile vomiting and explosive diarhhea icon....

Who's doin that?

[kolbep]

I actually like that.
Don't know what half the things he says mean,
but hey, it's catchy. 

[kolbep]

And, most importantly,
they have got us talking about it,
As they say, any publicity is good publicity.

[Skimask]

I just pooped a little...

[BravoV]

We really need a projectile vomiting and explosive diarhhea icon....

Not exactly with projectile though ....

[Bored@Work]

Ads like this always show a bit how a marketing department views the company's customers. And LeCroy apparently thinks their customers are stoned, grinning dudes in lab coats, dancing around oscilloscopes, and not being able to read the brand name on the oscilloscope so having to repeat one silly question.

[tized]

Just give me clear and honest specs about your product. Now, "who's doin' that" anymore?

[echen1024]

While Tektronix low end scopes are absolute shit nowadays, I still think that they have the nicest marketing videos.. Relatively subtle, not all that pushy and intent on destroying their competitors like Agilent, but still not stupid like Rigol or Lecroy.

[Rufus]

It's black and looks like a microwave - 5 seconds was enough to know who was doing it.

[mikeselectricstuff]

"4096 levels onscreen" - really? Are they using antialiased plotting on single-shot waveforms?

I think we need a review & teardown - if they put out ads like that, I can't see they'd hae a problem with Dave's "unique" style...

[echen1024]

"4096 levels onscreen" - really? Are they using antialiased plotting on single-shot waveforms?

I think we need a review & teardown - if they put out ads like that, I can't see they'd hae a problem with Dave's "unique" style...

Oh dear. Dave's unique style would be hilarious. They would never send him anything again.

[free_electron]

"4096 levels onscreen" - really? Are they using antialiased plotting on single-shot waveforms?

I think we need a review & teardown - if they put out ads like that, I can't see they'd hae a problem with Dave's "unique" style...

to show 4096 levels you need a vertical resolution of 4096 pixels.... Not even a 4k display has that!

So they are lying.

[TiN]

I guess they are refering to DPO-style color grading

[Jon86]

Stupid marketing aside, that's one sexy looking scope. The black looks lovely.

[free_electron]

Good luck discriminating 4096 colors with our uncalibrated human eye.

It's all vaporware.
If they would have said we have a 12 effective bits signalpath (they may have a 12 bit adc, but how many are noise ? 2?3? 4? More ? How low noise are the probes ... Or the frontend ? Great we have a 12 bit adc but or active probes don't go beyond 5 bit, the rest is amplifier noise...) i would have said : well done!

With this flashy video i have learned nothing , wasted 1:11 minites of my life , and am wasting more harping on about it.

There wasn't even a closeup shot of a real signal captured. They hooked up their cali rator output, hit stop button removed probes and shot their stupid video.

I am NOT impressed.

[rolycat]

"4096 levels onscreen" - really? Are they using antialiased plotting on single-shot waveforms?

I think we need a review & teardown - if they put out ads like that, I can't see they'd hae a problem with Dave's "unique" style...

to show 4096 levels you need a vertical resolution of 4096 pixels.... Not even a 4k display has that!

So they are lying.

The display is WXGA, so vertical resolution is 768 pixels.

The 'engineer' actually says "4096 quantization levels. On the screen". I imagine the marketing weasels will argue that they are capturing 12-bit data, any specified subset of which can be displayed on screen, and they didn't mean 'we can show all 4096 possible levels at once'.

As for "who's doing that?", didn't Agilent launch the 12-bit Infiniium 9000 H-Series scopes a year ago? Also, Pico have had 12-bit (and indeed 16-bit) oscilloscopes for years, and since they are USB scopes which use a PC display, they are also capable of HD display.

[Mr Simpleton]

Those extra bits could come in handy if looking at FFT spectrum... or if want to zoom in on a part of the vertical part.
Not sure I would pay premium to get this feature though 

[echen1024]

Good luck discriminating 4096 colors with our uncalibrated human eye.

It's all vaporware.
If they would have said we have a 12 effective bits signalpath (they may have a 12 bit adc, but how many are noise ? 2?3? 4? More ? How low noise are the probes ... Or the frontend ? Great we have a 12 bit adc but or active probes don't go beyond 5 bit, the rest is amplifier noise...) i would have said : well done!

With this flashy video i have learned nothing , wasted 1:11 minites of my life , and am wasting more harping on about it.

There wasn't even a closeup shot of a real signal captured. They hooked up their cali rator output, hit stop button removed probes and shot their stupid video.

I am NOT impressed.

This is LeCroy we are talking about. Nothing out of them is all that impressive. God, $9000 starting price? I'd get the scope you have, the Agilent 7000 series. I don't feel that we can actually tell the difference between 12 bits of vertical resolution. In order to display the full 12 bits, you would either need a more than 4k screen, or so many levels of intensity grading that we can't even tell the difference. So unless they find a way to NIST calibrate our eyes first, I think that this scope won't exactly be a hit.

[DL8RI]

Just a little comment:

I don't feel that we can actually tell the difference between 12 bits of vertical resolution

The vertical resolution is important if you go for signal-processing. If you want to FFT your time-domain-signal for example.

[echen1024]

Just a little comment:

I don't feel that we can actually tell the difference between 12 bits of vertical resolution

The vertical resolution is important if you go for signal-processing. If you want to FFT your time-domain-signal for example.

Well then spend a little more and go buy a MDO or spectrum analyzer.