Hello chilternview,
Unfortunately, I can't test this myself right now, but possibly it might help to set the Search Mode to "Bit-aligned" and the value in the Position field to "0" in the trigger menu shown in the last image (MXO3_SPI_trig2.png).
If I understand correctly, the word you search starts with "03 10".
A value of 1 in the Position field means that, when set to "Word-aligned," the first word before the value being searched for is ignored, or when set to "Bit-aligned," the first bit before the value being searched for is ignored.
With set Position set to 0, the search should start then with the first Bit in your search string.
Best Regards
Bernd