There are different gold thicknesses in use. Some chinese companies go way down on thickness, and if it is really thin it can be seen as a change of colour.
It depends on what you want the gold for. If it is for edge connectors, you probably want it fairly thick. Really thick gold is used on expensive connectors e.g. the $20 DB9s, when a chinese DB9 can be found for $0.20
If it is for solderability after long term storage (desirable if buying PCBs from China, because the companies vanish so frequently that one tends to order a lot, and infrequently, so one has plenty of stock) then thin gold is fine. I find one gets years of shelf life with even the thinnest gold plating.
I stopped buying HASL many years ago. The boards have a poor shelf life and have to be stored in airtight packaging, with silica gel, and that is a hassle. We already do it with chips, of course, baking them if necessary...