In this application, i think folks are slowing the motor, and raising the heat.
I just bought a cheap Swingline GBC laminator. Out of the box, it was too cool. The trick I see people doing is to put a resister in series with the temp sensing thermister so the comparator that switches the heater triggers later.
Not knowing the resistance of this particular thermister at either end of the devices temp range, i didnt even know if I was dealing with 10s, hundreds, or thousands of ohm spread here. Thus begins my cautionary tale.
I used a 10k pot wired as a variable resister, and took temp measurements. Sure enough, I could raise the heat level, but 10k was too big!. The good news is i got a decent transfer. the bad news is I eventually melted the centers of the gears on the roller shafts! I have since switched to a 1k pot, and seem to get a temp at the rollers that varies between 164 and 174 C as the heater comes off and on. Its my understanding that this is the sweet spot temp-wise. I'm hoping some epoxy heals my melted gear centers. I just gotta make sure I get stuff that can take the heat!
As an aside, I'm amazed at how little heat shielding there is in this plastic gadget. The thermistor and the thermal fuse wires are heat wrapped, but everything else is not. Seems like it would take much for a problem to arise!