If it's an RTC crystal for an MCU, configure the MCU to output a frequency derived from the 32768Hz. Measure that frequency (because it's buffered) and use it to adjust load capacitance as necessary to achieve 32768Hz. This way you can account for MCU pin capacitance, stray capacitance, load capacitance and crystal offset all at the same time.
Furthermore, as dietert1 said, an MCU can do run time compensation using a HF crystal as reference and so compensate for ambient temperature changes. MCUs may have internal capacitance adjustment or some digital ppm divider adjustment.