That is my fear, and all they will do is kill atmel, because I for one will not use a PIC, I refuse to use a device that requires a certain pin to be held to ground in order for it to be programmed because of a known silicone bug that is poorly documented. That is called a shit product. I and I am sure many others will just move onto something that is not AVR or PIC, well done microchip, if you can't make a better product, you kill theirs!