So long standards!
And that's why you need a governing organization and certification program.
Bluetooth is a standard too, but that didn't stop Apple from making bluetooth devices that were completely incompatible with everything else and still call it Bluetooth.
What are you blathering about? All Apple devices implement Bluetooth as defined by the Bluetooth SiG.
Now, they might implement custom Bluetooth 4 (LE) protocols, for talking from say the phone to computer (Handoff, etc.) but so do hundreds of other companies! It's part of the Bluetooth LE standard!
In fact, on iOS they actually open this up and allow apps to implement any custom protocols they want. This is how third party devices talk to iPhones without having to register with Apple's Made for iPhone program (as is the case with the Lightning and formerly Dock interfaces).
What they *don't* support is Classic Bluetooth file transfer (aside from contacts and photos), on iOS at least; OS X fully supports it.
If you don't like Apple, fine, but try knowing what you're talking about before spouting off. It takes 60 seconds on Google to verify something.