I was asking if this was competition against the FT232RL, a popular IC which has been part of a few Arduino models and which Sparkfun and Adafruit sell, as well as many other vendors.
There are lots of alternatives to the FT232RL, many of which are significantly cheaper and/or offer greater programability. The FTDI chips were still the "go to" solution for hassle-free USB/Serial comm. At least until their recent driver miss-step :-(
1) FTDI provides turn-key chips with their VID/PID and serial number/etc. Does Si-labs have a policy here? Traditionally, if you use a programmable controller, you're supposed to get your own VID (several thousand dollars/year) and have the additional overhead of managing "all that") Some vendors have been bending the rules a bit lately, allowing users to use the manufacturer VID as long as they're using the reference library code.
2) FTDI has maintained multi-platform drivers. That work. I've seen vendors ship usb/serial bridges with only a windows driver :-( And assorted bugs with vendor drivers
3) the FTDI has utilities and support for additional features. Painlessly putting your branding (VID/PID/etc) on their chips, if you so desire. And stuff like that. It's a mature product that has learned "lots of stuff" over the years.
4) As others have mentioned, the FT232RL is now a "legacy" product. The newer FT230x and similar are cheaper and "better" in several ways.
If you want cheap, there's the CH340G. About $0.50 from Aliexpress; now shipped on countless arduino derivatives and pretty well proven (?)
SO-16, so smaller AND easier to solder than FTDI SSOP packages. The main disadvantage seems to be that it requires an external crystal.