I have seen lift motor brakes that used a varistor to absorb the switch off spikes. They worked well enough, and the Tech was kind enough to go and get 130V varistors from stores after i pointed out that a 400V varistor did pretty much nothing on a brake coil powered from 100VDC, and why the 130V units were not exactly good when used across a 230V rail.
That was an expensive controller upgrade, the quote was controller only and installation, but the inspector insisted on a new trailing cable ( old one was gutta percha dating back to 1939 and was in good order, provided you did not mind an insulation resistance that precluded more then 48VAC across it before it leaked a little) and, 30m of 40 core flat cable later, it was replaced. 2 weeks later the cable was replaced again, along with the controller, as it turns out the 24VAC outputs did not work well with 230VAC applied to them as a result of the car cutting the cable after it settled in a lay that met with a sharp edge on the car frame. The inspector also insisted on repainting the room, new door locks, new power isolator ( I have the old 1939 made unit in my collection, complete with built in meter) and some other shaft and car upgrades along with new door switches, that brought the install price up to 5 times the quote, we only paid the quote price. Rest was because the lift had 30 years with them.