It looks like other people are aiming at the $400 price slot, eg. the GW Instek GDS-1054B
http://www.tequipment.net/Instek/GDS-1054B/Digital-Oscilloscopes/Price is close to a DS-1054Z and specs are similar, even the model numbering is similar to Rigol (DS1054Z or DS1054B?)
Being hackable obviously gives the DS1054Z a big advantage but maybe time for a shootout video.