A major problem is someone has to buy one to tear it down, unless you are paid to do it who has the money to buy and analyze fraudulent items?
I purchased the first one at a local retailer and returned it after the teardown. Told them it didn't work. Got a full refund. The second one - the "new and improved" Platinum edition - I got on eBay for less than half the retail price.
When the TV ads started about a year ago, I searched for tech info on the internet. All I found was a forum post with a picture of the inside - top of PCB only. So I went out and got one to do a proper teardown. I posted a picture of the bottom of the PCB and a schematic in the same forum. A few weeks later the forum thread disappears. So I posted pics and schematic in another forum where there was some discussion of the device. A few days later I get a PM from the admin asking where I got the info. They where contacted by a lawyer and had to decide what to do with the forum thread. They removed some negative comments about the product, but let my post stay. So it was clear that posting in forums would cause problems for the forum admins, so I put it on my own web page. A few weeks later I get
a letter from a laywer. I do nothing, of course. A while later I get
a rant from the CEO. I just added the Platinum edition info a few weeks ago, and saw a visit from the law firm in the web logs about a week ago. I am expecting another nasty letter from them.
In the USA, you can report such folks to the Attorney General who investigate fraud, but they won't do much unless someone is physically hurt by it, such as fraudulent safety gear or drugs.
Yes, the government (FTC/AG/etc..) is useless, and people are stupid. They seem to be making millions off this thing. They sponsor a NASCAR team.