No its been years since so I'm way out of date.
I'm not the average consumer but if this was an any off the shelf product (not just home automation) the main considerations I would have is that it can be both hardwired and wireless, is secure and can't be bypassed easily by a man in the middle type attack, give people infinite attempts to authenticate or worse, zero security. I also like devices that are largely self sustaining.
So it must not rely on any form of phoning home or requiring an app or any interface for configuration that isn't commonly available. i.e. a web interface with the exception of a secondary command line interface, it's got to be something that you don't have to dive into a crawl space to update the code or configure. You should not be locked out because you aren't running the right version of the app and your phone no longer supports it. If you have to make an app to win consumers over make it an accessory not a necessity.
Lastly and this is rare to find in a product, is a method to remove all interfaces (not just switch it off in a config) but physically any interface code from the product so once it's running as expected you have to jump through hoops to mess with it.
All this is more important if you have cameras, locks, and alarms that can be enabled and disabled.