The data sheet talks about PCB area - page 1, note 2 and page 2 "thermal characteristics". It's characterized for a PCB, vertical in still air. I wonder if adding a heat sink on top would disrupt convection.
To your point about heatsink on plastic package. I've not seen any studies but lots of anecdotes say that it's only somewhat effective. I'd think forced air on the PCB surface would be more effective but that's just a guess. I use lots of solder filled vias to thermally bridge to the bottom side of the PCB. It seems to help though I've only done casual measurements. Your MOSFET package doesn't seem to have a slug so it's probably not the best for that.
That MOSFET has a pretty low Rdson so you may not need to worry about it.