You can pretty much trust datasheet values but only if you know exactly what they mean. There are many catches for "young players", such as some values that apply in irrelevant conditions - but as long as those conditions are mentioned, it's technically correct information.
For a 12V 10A brushed motor controller, assuming you would be aiming for something sensible like 95 to 99% efficiency, why would 50W power dissipation number matter? You would be dissipating only a few watts. In DC motor controllers nowadays, it's easier to get more silicon and reduce power dissipation, than to design heatsinking.