I've never ordered a kepyad like that, but when we've ordered printed plastic overlays (think tact switch/LCD overlay type stuff), the price curves were insane. We could pay something like $500 and get 50pcs, or we could pay $800 and get 500pcs. I'll let you imagine what it would have cost for a single "prototype"! You have to be working in the thousands to tens of thousands for the curve to flatten out, because the setup costs are fixed and the marginal cost of making 100 instead of 1 is so low. Also, our parts were made on a 100% digital process, so if the silver ink requires a physical screen then the setup costs will be even higher. It's not unlike PCBs in that respect, except even more so because the materials and running costs are so low.
As far as where to get them made, generally the same companies that do "lexan" overlays and labels also do overlays with embedded LEDs and buttons, so I imagine they would also do the kinds of printed membranes you're after. Where in the world are you located, and do you care where the vendor is located?