Thanks for all the replies guys.
I haven't done much work on it since my first post, other than put some transducers into an array.

This is really just a mock-up, the final version will probably have 37 transducers (an extra ring of them) and also a better substrate than MDF.

The original idea was to try to drive them in parallel with a sound-card and amp, but the frequency response of the sound-card would barely even get past 18kHz. A test on my function-generator with amplitude modulation proved fruitless as well, as far as audible sound production goes.
Technically, this shouldn't be all that hard to imagine with the parts that you've got, but I think actually realizing it would be a pretty large project. Audio frequency is relatively low, so the DSP performance requirements and analog design wouldn't be that stringent if you do it that way, though still fairly substantial and you've got the many channels of D to A problem to deal with. And plenty of highly parallel code. A fast PWM running straight into the transducer drivers might work fairly easily, if you have a way to do the signal processing quickly enough.
Doing it in the analog domain with delays could be 'simpler', but then you've got to deal with large tunable delay networks and tuning that would not be very fun, and it's practically unadjustable (lengthy tuning required to change parameters).
Fun experiment if you've got some signal processing background I think (I don't), otherwise a serious challenge.
So do I have to drive them all individually? I could probably could manage that with all the hardware that came with the transducers (and a lot of time and effort), but the actual signal processing may pose a problem, especially since I wanted this to be portable. If I did it this way I'd probably do it with DACs and multiple amps rather than muck around with adjusting analogue delay lines.
Just in case you weren't aware there was also a kickstarter for this kind of speaker with open design files, Soundlazer (site is down for me at the moment though).
Had heard of the soundlazer' but it seems that their actual design files (such as the schematic and parts list) aren't available to the public yet (so much for opensource).
It would help to know the center frequency and bandwidth of the transducers. From that, and their diameter, you can determine what the radiation pattern of a single transducer will be. In particular, if the wavelength in air is much larger than the diameter (c/fo >> D where c is ~ 350 m/s) then they will radiate a single broad lobe without nulls in the far field (near field is a different story).
The output wavelength would probably be maybe 9mm or so. The diameter of the transducers is 15mm, almost twice the size. I guess this means that the projection will have more throw than flood, but I'm pretty sure they were designed to project it in wide angle to cover as large an area as possible
I will probably have to use something like the cones the SoundLazer uses then:

You are basically trying to replicate the "Audio Spotlight" thing from what i can tell, Correct ?
Correct
I will probably try modifying a soundcard for a higher frequency response and drive the speakers through a modified amp for now and see if that does anything. I have heard that I need to use SSB modulation for it, but can't seem to find information on how SSB is different from normal amplitude modulation. Otherwise I might have to try something else more complicated, such as driving them individually, maybe hacking the original controllers to drive them.